Today I came face to face with the new Starbucks Logo and my immediately feeling was discomfort.
Ok, I don’t know how I truly feel about it just yet. It’s cleaner, but it feel’s like there’s something missing. There is no more ring around the
mermaid or twin tailed mermaid or siren (dangerously seductive enchantress from lore) as some argue. I think I don’t really like change. Prefer the old logo, but maybe because I was just so used to it.
Looking at all the designs I think the original brown one looks the coolest. I guess I’m a sucker for vintage, although it may have been changed for being too sexually suggestive. If that’s so, I like it even more.
The logo change made me think about Blogging, specifically Theme Changing. I am guilty of it. I lost track of the number of times played around and changed the theme of my blog. There were just so many delicious new themes to chose from. Perhaps the unfamiliarity may annoy the reader as B informed me. It annoyed him at least because you just got used to that certain layout even though the new one might have a nicer font or cleaner look. (Just a disclaimer: I may still end up changing it if I see a cooler cleaner theme with huge font size that’s easier on the old eyes, but for now I’ll stick with Twenty Ten.)
Back to the Starbucks logo, it’s claimed that the new logo liberates the Siren from the ring, but I see it as zooming in on the logo just like Nike did and ending up with a swoosh. I guess I’ll just have to let it grow on me.